Physician Engagement and Patient Education Campaign Client: A Global Leader in Medical Devices
The Physician Engagement and Patient Education Campaign was created to achieve the following:
The Happy Feet campaign was created to achieve the following:
- De-bottleneck the referral pathway between Diabetologists, Physicians and Interventionalists (Vascular Surgeons/Interventional Radiologists / Interventional Cardiologists)
- Raise awareness about PVD and endovascular techniques available to help prevent loss of limb
A series of events were carried out in different parts of North India (New Delhi, Faridabad, Panipat and Lucknow, to name a few) to engage all key stake holders like people with diabetes, treating physicians, and super-specialists like vascular Surgeons.
Idea Genie, apart from ideating and designing the campaign, provided end-to-end services including:
- OutReach support to identify and engage all stakeholders
- KOL Management
- Event creation and management
- Public relations
The events had high participation and were widely covered by major press houses.
Patient Awareness Campaigns
360° Marketing Solutions Client: A Leading Global Telemedicine Solutions Provider
The 360° Marketing Solutions was created to achieve the following:
Client is a leading global Telemedicine solutions provider who has entered the Indian market in a big wayIGPL was tasked with:
- Provide consulting services and help develop India specific go-to-market strategies
- Glocalization of existing marketing collaterals for India including Brochures, AV films, Detailing Aids, Patient Awareness Material, etc.
- Create and support branding opportunities including
- ATL activations
- Launch inputs for all stakeholders
Idea Genie successfully partnered the client and delivered the project well in time.
Product Training and Team Building Program Client: World-leader in Oncology and Pharmaceuticals
The Product Training and Team Building Program was created to achieve the following:
Idea Genie was called upon to design and execute an entire Product Launch
- Research, design, and create the entire positioning, communication matrix, scientific material for the new product
- Ideate and execute a high-impact launch program to energize the sales-force
- Design and facilitate the launch training and follow-up program to stimulate sales of the new product without affecting their focus of the existing portfolio
Idea Genie, apart from ideating and designing the campaign, provided end-to-end services including
- Branding: logo creation for the product as well as the launch campaign
- Scientific unputs: create a scientific content based input series for the entire year post-launch
- Pre-launch teaser campaign with web-based and door-step delivery of teaser material for the field-force
- Plan and execute a 2-day launch event at a off-site resort including one day of scientific training and one day of team-building followed by a gala musical evening
- Facilitate all training and development sessions
The event – content and engagement – was highly appreciated by the participants and the marketing / medical teams. The brand also achieved the Year 1 targets thus meeting the core objective.